Printweek India | 40 Under 40 | Chaitya Dhanvi Shah

December 23, 2023 Chaitya Shah

Printweek India | 40 Under 40 | Chaitya Dhanvi Shah | DRS Arts Company

PrintWeek India, 40 Under 40, Chaitya Dhanvi Shah, DRS Arts Company

Noel D'Cunha, Managing editor, PrintWeek and WhatPackaging?

PrintWeek India, 40 Under 40, Chaitya Dhanvi Shah, DRS Arts Company

PrintWeek India, 40 Under 40, Chaitya Dhanvi Shah, DRS Arts Company

Something you have learnt from an industry leader?

After considering various parameters, the key factor that stands out is their consistency in delivering world-class quality. It is their timely delivery of quality that builds trust, ultimately creating a strong brand. This brand, in turn, helps them generate business growth.

How have you deployed technology to reduce costs and drive revenue?

We prefer to invest. If it’s in the best interest of the serigraph or the artwork, we don’t hesitate. We view it as an investment rather than an additional expense. Plus, research and development, product development, and the actual product itself.

One tip to build a successful business?

Honesty is key. Be true to yourself, your business, and all stakeholders. Prioritise honesty and everything else will fall into place. Trust your intuition and prioritise what is best for your business. This paves the way for success.

One customer from whom you learnt something about your own factory…

Cleanliness is crucial. During my visit to a collector’s industry in Nairobi, who is specialising in textiles, I was given a tour of the factory. The immaculate cleanliness caught my attention, and when inquired about it, the collector provided a straightforward explanation. He stated, “It is mandatory for our workers to ensure that the floor and machinery remain neat and tidy at all times.” He conducts surprise visits to ensure cleanliness compliance, revealing its substantial role in commerce.

Three trends you are keeping an eye on which can show the path in our industry?

Undoubtedly, Al holds great potential, With this advanced technology, we can contribute to society in ways previously unexplored by the printing and packaging industry. It’s a matter of finding the right balance in utilising this technology in our products, and we eagerly await the unfolding possibilities as we navigate the intersection of timing and technology.

Everyone talks about double-digit growth for our industry-what does double-digit growth mean for you?

To me, achieving double-digit growth signifies more than just increased sales and consumption. it means generating employment, creating value for the community we reside in, and earning the trust and appreciation of our industry for its contributions to society and nation-building.

The future of our industry-One way to engage with the Twenty Under 20?

The fundamental change should begin with school and college education. The curriculum should focus on providing essential knowledge to strengthen their foundation. Additionally, supplementary online content, such as infotainment through reels, podcasts, and YouTube videos, can serve as a valuable secondary source of information.

How does one stay ahead of the curve in this day and age?

One cannot avoid the temptation of staying ahead of the curve and fixations on market share position, and peer pressure. These factors only add undue pressure to both you and your team. Instead, concentrate on the fundamentals of business-quality, delivery, customer satisfaction, and innovation. The pivotal moment comes when your stakeholders not only vote for you but also trust and stand by your side, marking a true measure of being ahead of the curve.

Dear DRS Stakeholder,

Greetings from DRS Arts Company!

I am deeply honored and humbled to share that I have been recognized among the accomplished individuals in Printweek India’s 40 Under 40 list. This acknowledgment extends beyond a personal achievement, representing the collective dedication and hard work of the entire DRS Arts Company team.

My sincere gratitude goes to Printweek, Shri Ramu Ramanathan, Shri Noel D’Cunha, and the esteemed Jury for bestowing upon me this prestigious honor. Their recognition illuminates the diverse and innovative contributions within the Indian printing industries. It is truly a privilege to be included among such outstanding individuals who are leaving a lasting impact.

This recognition serves as a poignant reminder of the significance of collaboration, innovation, and a shared commitment to positive change. I draw inspiration from the vision and accomplishments of my fellow honorees and am eager to contribute further to the creation of world-class serigraphs.

I extend heartfelt thanks to all our stakeholders, including artists, collectors, museums, public organizations, our production team, colleagues, friends, and family, who have supported me throughout this journey. This award is a reflection of our combined achievements, and I share it with each person who has contributed to my professional and personal development.

As we celebrate this moment, I am mindful of the responsibility that accompanies such recognition. I express my gratitude once again to Printweek and to everyone who has been part of my journey. I am genuinely honored and energized to continue elevating Indian serigraphs and art on a global scale in the years ahead.

Gratefully,

Chaitya Dhanvi Shah

Managing Director,

DRS Arts Company ®